Digital Product Consultant | Product Marketing | Subscriptions Specialist

Advance your product and subscription strategy

Positioned at the intersection between user experience and commercial imperatives, I bring 15 years’ experience of working with technology to supercharge business growth.

Previous work

  • Dis-loyalty / Ennismore, Subscriptions & Product Consultant

    - Subscription conversion rate optimisation: +69% CVR
    - Mobile app discovery, development, rollout & launch achieving 85% member downloads
    - Product & tech team structure and growth strategy
    - Post-launch product roadmap alignment

    Visit Dis-loyalty

  • Prospect Publishing, Product Consultant

    - Auth, reg-wall & paywall strategy: +94% registrations
    - User journey audit & mapping
    - User onboarding email strategy & delivery
    - Buyer journey optimisation: +37% CVR
    - Newsletter strategy
    - Mobile app re-build buy vs. build recommendation

    Visit Prospect

  • The Economist, Head of Product - Subscriptions

    - Hired & established new commercial product org
    - Managed 6 teams focussed across subscription funnel
    - Defined & delivered against ambitious OKRs
    - Implemented & proved a test & learn culture
    - Drove significant digital growth by improving the digital experience

    Visit The Economist

  • Condé Nast, Head of Product - Innovation

    - Led teams responsible for testing new products & services to diversify ad revenue through subscriptions
    - Hired & established product teams
    - Green-field product strategy & delivery
    - Subscription strategy & delivery
    - Cross-functional leadership: edit, mktg, tech, design

    Visit Vogue Business

  • The Business of Fashion, Senior Product Mgr

    - Inaugural product lead for Series A start-up
    - Led the design & delivery across 5 product areas
    * CMS, website & native mobile app
    * Jobs board - marketplace product
    * Online courses - transactional purchase product
    * Digital membership - subscription product

    Visit BoF

  • Net-a-Porter, Email Marketing

    - Retention marketing: automated email campaigns
    - Abandoned cart, What’s New, welcome emails, user onboarding, up-sell & lapsed
    - AB testing to drive OR, CR and CVR
    - Sent time and dynamic send based on engagement
    - ESP migration & warm up campaigns

    Visit Net-a-Porter

Testimonials

The Economist

“By understanding the power of product to knit together editorial, marketing, data and engineering, and by bringing a commercial mindset to all his work, Simon played an important role in our ongoing journey from revered 19th-century print publication to agile 21st-century digital media brand.”

— Bob Cohn - President & Managing Director, The Economist

Simon John Reece - The Economist

Condé Nast

“Product leader, inspiring team member and collaborator, all round excellent human”

— Aled John, Head of Membership Strategy, Condé Nast & current Deputy Managing Directer, FT Strategies

Simon John Reece - Conde Nast

The Business of Fashion

“Simon was instrumental in developing high-value products, that really spoke to the end users. He always served the best interest of the user, along with a smooth product journey”

— Christian Layolle, Global Head of Business Development, BoF & current Managing Partner, Anima

Simon John Reece - The Business of Fashion

Get in touch

Send me a note with details of your project with a view to arranging a complementary introductory meeting to discuss your objectives and requirements.