Digital Product Consultant | Product Marketing | Subscriptions Specialist
Advance your product and subscription strategy
Positioned at the intersection between user experience and commercial imperatives, I bring 15 years’ experience of working with technology to supercharge business growth.
Previous work
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![David Collins Studio Logo]()
David Collins Studio, Digital Consultant
- Website redesign kick off workshops, focussing on key business pillar goals
- Full RFP process for 12 design and build agencies
- Digital advisory during design and build phases
- Launch of the new website to align with 40th anniversary campaigns -
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Dis-loyalty / Ennismore, Subscriptions & Product Consultant
- Subscription conversion rate optimisation: +69% CVR
- Mobile app discovery, development, rollout & launch achieving 85% member downloads
- Product & tech team structure and growth strategy
- Post-launch product roadmap alignment -
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The Economist, Head of Product - Subscriptions
- Hired & established new commercial product org
- Headed up 6 teams focussed across subscription funnel
- Defined & delivered against ambitious OKRs
- Implemented & proved a test & learn culture
- Drove significant digital growth by improving the digital experience -
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Condé Nast, Head of Product - Innovation
- Led teams responsible for testing new products & services to diversify ad revenue through subscriptions
- Hired & established product teams
- Green-field product strategy & delivery
- Subscription strategy & delivery
- Cross-functional leadership: edit, mktg, tech, design -
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Prospect Publishing, Product Consultant
- Auth, reg-wall & paywall strategy: +94% registrations
- User journey audit & mapping
- User onboarding email strategy & delivery
- Buyer journey optimisation: +37% CVR
- Newsletter strategy
- Mobile app re-build buy vs. build recommendation -
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The Business of Fashion, Senior Product Mgr
- Inaugural product lead for Series A start-up
- Led the design & delivery across 5 product areas
* CMS, website & native mobile app
* Jobs board - marketplace product
* Online courses - transactional purchase product
* Digital membership - subscription product -
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Net-a-Porter, Email Marketing
- Retention marketing: automated email campaigns
- Abandoned cart, What’s New, welcome emails, user onboarding, up-sell & lapsed
- AB testing to drive OR, CR and CVR
- Sent time and dynamic send based on engagement
- ESP migration & warm up campaigns
Testimonials
Prospect Publishing
“Simon is a rare breed of Product Leader who superbly combines the ability to stay strategic and avoid getting into the detail while at the same time, when the time is right, is happy to roll up his sleeves to ensure projects are delivered on time and in budget.”
— Mark Beard, CEO, Prospect Publishing
The Economist
“By understanding the power of product to knit together editorial, marketing, data and engineering, and by bringing a commercial mindset to all his work, Simon played an important role in our ongoing journey from revered 19th-century print publication to agile 21st-century digital media brand.”
— Bob Cohn, President & Managing Director, The Economist, currently CEO, Baltimore Banner
Condé Nast
“Product leader, inspiring team member and collaborator, all round excellent human”
— Aled John, Head of Membership Strategy, Condé Nast, currently Deputy Managing Directer, FT Strategies
The Business of Fashion
“Simon was instrumental in developing high-value products, that really spoke to the end users. He always served the best interest of the user, along with a smooth product journey”
— Christian Layolle, Global Head of Business Development, BoF, currently Managing Partner, Anima
Get in touch
Send me a note with details of your project with a view to arranging a complementary introductory meeting to discuss your objectives and requirements.