Services

C-suite advisory, fractional & consulting roles

I can accommodate various contractual arrangements depending on your business requirements. I work with clients on thew below services on short and long term projects, transformations or programmes, advisory roles, part time fractional placements or one off support, usually through day rate or monthly retainer.

Product strategy

Where does your digital business need to be in 5 years, and where do you start? I can advise on how product and technology can support your ambitions, always with a healthy dose of pragmatism.

  • Newsletters & email strategy

  • Registration & authentication

  • Reg-walls & paywalls business logic

  • Offer pages & purchase journeys

  • Post-purchase engagement

Product practice & coaching

How do you or your team prioritise and deliver work? Having laser focus on the user need and business impact means time and effort is spent on the most important initiatives, crucially, without burning-out your team.

  • Agile methodologies

  • Ideation sessions & impact mapping

  • Prioritisation frameworks

  • Product roadmapping & OKRs/KPIs

  • Test & learn mind-set, data analysis

Subscription strategy

A healthy subscription model is sought after for many businesses – it supports profitable and sustainable growth. If you are looking to optimise your subscription model, or to start one from scratch, I can help you structure the building blocks to achieve success.

  • Top of funnel growth: social, newsletter, SEO, paid

  • Acquisition & conversion

  • User engagement

  • Retention, cancel-saves

  • Involuntary churn

Incubation & discovery

When it comes to green-field initiatives, extending your product-set, or needing to re-evaluate an existing product, the risk of lost investment in the wrong idea can be fatal. This risk is reduced by running initiatives through a stage-gate process, unlocking investment only after internal metrics and user feedback are reached.

  • Discovery & incubation frameworks

  • User research qual: one to one interviews, forums & panels, usability testing

  • User research quant: user surveys, website or app NPS & CSAT, post purchase feedback

  • Avoiding bias

Product delivery

I can help you and your teams cut through the noise to bring a “delivery mindset” and ensure forward momentum. Always with a robust approach to pre-deploy QA/UAT and post-deploy data tracking, getting digital initiatives in front of users helps drive decisions based on actual usage, rather than opinion.

  • Estimates, timelines & phasing

  • Story mapping & dependancy mapping

  • UAT frameworks

  • Data insights & analysis: user research, beta testing, AB testing, periodic comparison

Product team structure & management

Product and engineering teams come in all shapes and sizes when tackling challenges across web, app and platforms. There is no one size fits all so any recommendations will be based on the team capabilities and budget.

  • Buy vs build strategy

  • In-house teams, off-shore teams, agencies

  • Ways of working, eg. scaled agile, platform engineering vs product engineering

  • Performance reviews & career ladder definition

  • Interview and hiring best practices

Data & Metrics

Intuition is an important aspect of professional life, however is wrought with bias. Using actual data to help balance ego and opinion will let you define what to work on, how successful an initiative is, or where to invest in a more measured way.

  • User research

  • Competitor analysis

  • OKRs & KPIs

  • Usage data & performance metrics

  • Demographic data

  • AB testing & periodic analysis